Trumpism moves to Parler: The alternative social media platform sees a surge in popularity
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Ivanka Trump, who has nearly 700,000 followers, is an active user, as is Eric Trump, who has 1.8 million followers.
“A major factor is how Trump himself reacts, and whether he eventually creates an account on Parler,” will affect the website’s future, Newhouse writes.
Indeed, some of the site’s owners and backers are prominent Trump supporters.
While the actual ownership group hasn’t been disclosed, the CEO is John Matze, who wrote on the website in November that he and “a small group of close friends and employees” are owners, and there are two investors: Dan Bongino, a conservative commentator, former police officer and failed congressional candidate, and Jeffrey Wernick, whose biography on the Fox Business website describes him as an “early bitcoin adopter, advocate and acquirer.”
Robert Mercer, a billionaire hedge-fund manager and firearms collector, who has donated millions of dollars to Republican causes and politicians, has also backed the project, and his daughter, Rebekah, a conservative activist, is a co-founder of Parler.
But, just as it’s seen a sudden surge in popularity, Newhouse also notes that could also lead to its downfall. While Gab similarly tried to capitalize on fears about censorship of conservative voices, that was abruptly halted when Robert Bowers killed 11 people at a Pittsburgh synagogue. He was an active user of the platform.