Sunday, April 4, 2021

archiveAdvertising

Draft norms for influencer advertising: What ASCI wants from social media
Business

Unilever to tackle advertising stereotypes in diversity drive | Unilever

Unilever has said it will tackle advertising stereotypes and work with more businesses run by women and other under-represented groups as part of a wider inclusivity drive.The FTSE 100 company, which is behind household names such as Dove soap, Ben & Jerry’s ice-cream and Marmite, said it planned to use the might of its brands, coupled with its advertising spending power as one of the world’s biggest to make a difference.Dave Ingram, its chief procurement officer, said Unilever had set a target of spending €2bn (£1.8bn) a year with companies...
Politics

Coalition lays groundwork for advertising campaign to spruik workplace relations overhaul | Australia news

The Morrison government is considering launching an advertising campaign to sell its changes to workplace relations laws, after signing a new $200,000 contract for market research. The attorney general’s department told Guardian Australia the research would “assess what employers and workers currently know and understand about the industrial relations system” and pave the way for a decision on a potential campaign. The government insists any communications campaign would be launched only after the legislation passed parliament – but Labor accused Scott Morrison of wasting taxpayers’ money trying to convince Australian...
Politics

Morrison government spent $128m on advertising in 2019-20, figures reveal | Australian politics

The Morrison government spent a total of $128m on advertising in the past financial year, including $5.2m on market research for the ad campaigns, new figures reveal.A report published by the finance department reveals the biggest campaigns were for Covid-19 health ($47.8m), defence recruiting ($31.3m) and the pandemic economic response ($17.7m).It also shows Resolve Strategic, an agency run by Jim Reed, a long-term researcher for the Liberal party pollster Crosby Textor, received $203,000 out of a contract worth $408,000 for research related to the Treasury campaign.In October, Labor raised concerns...
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