Wednesday, October 21, 2020

Miu Miu releases first 100 per cent upcycled collection

Miu Miu releases first 100 per cent upcycled collection

Miu Miu has released its first collection of upcycled vintage pieces, aptly named Upcycled by Miu Miu.

The collection of 80 dresses is a selection of one-off designs, dating from the 30s to the 70s, which have been carefully sourced from vintage clothing stores and markets worldwide.

Once found by the Miu Miu team, pieces are re-fashioned: cut, spliced, made longer or shorter and finished with signature Miu Miu embellishments including crystals, ribbons and bows. Every one of the dresses is finished and upcycled by hand in Italy.

Two of the reimagined dresses were debuted by actresses Elisa Visari and Chen Ran at the first-ever digital Green Carpet Fashion Awards on Sunday evening.

Chen Ran wearing Upcycled by Miu Miu (Image courtesy of Miu Miu )

Miu Miu was founded by Prada head designer Miuccia Prada in 1992. Prada has flexed its eco muscle of late, after becoming the first luxury brand to sign a sustainability deal in November last year.

Last week, at Miu Miu’s spring/summer 2021 physical show in Paris, Kate Moss’ daughter Lila Grace made her catwalk debut, modelling the brand’s playful and preppy designs.

Upcycled by Miu Miu will be available at the end of November in select Miu Miu boutiques.

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