Sunday, September 20, 2020

MatchesFashion launches new programme to support burgeoning fashion talent

MatchesFashion launches new programme to support burgeoning fashion talent

Matches Fashion has launched a talent programme to offer support and champion emerging brands in the wake of the pandemic, which has wreaked chaos on the industry.

Aptly called The Innovators, the programme offers mentorship, with a total of £1.8 million for support across all social, editorial and marketing platforms.

The initiative already existed but was exclusively for womenswear designers, while the newly refurbished programme includes menswear designers as well.

“I am delighted that we have formalised our support for emerging talent,” says Natalie Kingham, Buying Director at MatchesFashion. “Developing The Innovators into a programme that actually helps future-proof their businesses in what has been a very tough year for the creative industry. I have worked with many of these designers for a long time and I am so happy that we are committing to their visionary collections in a practical and material way.”

The twelve Innovators include London Fashion Week favourites Wales Bonner, Halpern, Charles Jeffrey Loverboy, Art School, and Stefan Cooke, alongside CSM graduate Germanier and champion of sustainability, Chopova Lowena.

In September, the seven will be joined by menswear designers Bianca Saunders and Priya Ahluwalia, 2019 LVMH Prize winner Thebe Magugu; and Harris Reed and Ludovic de Saint Sernin, two labels that focus on gender fluidity and diversity.

By joining The Innovators programme, each designer will receive one year’s worth of mentoring and support.

Matches Fashion started as a shop in Wimbledon in 1987 and now stocks over 450 designers on its website, as well as having its own retail store at 5 Carlos Place in Mayfair.

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