Monday, November 30, 2020

Detroit-Windsor’s 88.7 FM switches to country after 30 years of rock

Detroit-Windsor's 88.7 FM switches to country after 30 years of rock

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The logo of 89X as an alternative rock radio station, circa 1990s. Photo by Wikimedia Commons /Windsor Star

A statement posted on the 89X website on Wednesday night warned of the transition.

“It’s been one hell of a ride over the past thirty years,” the statement read.

“Soon there will be a very new and very different sound on 88.7 FM, and to be honest, if you’re a New Rock fan, you’re probably not going to like it.”

CIMX-FM wasn’t the only Windsor station that suddenly transformed on Thursday: iHeartRadio Canada also announced the rebranding of CIDR-FM (93.9 FM) from 93.9 The River to 93.9 Virgin Radio.

The former logo of 93.9 The River. Photo by Wikimedia Commons /Windsor Star

Bell Media owns both CIMX-FM and CIDR-FM.

“With the economic challenges facing local radio stations, we feel these stations can benefit from the stability of national brands with broad listener appeal,” said Bell Media in a email statement.

“As a result of these programming changes, there were some departures at the stations, while a number of new positions will be filled as well.”

“Both stations and their new formats bring together the energy of two of Canada’s most successful radio brands with the local spirit of Windsor.”

The new logos of Pure Country 89 and 93.9 Virgin Radio. Photo by Bell Media /Windsor Star

Bell Media’s statement described Pure Country 89 as offering “today’s biggest country music artists” while 93.9 Virgin Radio presents “non-stop hit music from the world’s hottest artists.”

93.9 The River’s previous format tended towards smooth rock, classic rock, and “adult album alternative.”

Reaction on social media was swift — and hostile.

Windsor rock musician and former CKUE-FM radio personality Jeff Burrows tweeted his disapproval, offering “RIP” to 89X and 93.9 The River. “Merry F******g Christmas,” Burrows lamented.

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