Monday, April 12, 2021
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Beyonce teases more new looks in the full-length video of the third Ivy Park collection

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Beyonce dropped the complete video of her new Ivy Park collection, which is in collaboration with sportswear brand Adidas, on Friday night.

After weeks of teasing footage of herself dressed in a number of different looks for the slopes, her latest Instagram post unveiled even more wintry accessories apparel and footwear for fans.

‘ICY PARK,’ the 39-year-old megastar captioned the recording, which also included cameos of Hailey Bieber and Gucci Mane modeling the clothing.   

New looks: Beyonce dropped the complete video of her new Ivy Park collection, which is in collaboration with sportswear brand Adidas, on Friday night

New looks: Beyonce dropped the complete video of her new Ivy Park collection, which is in collaboration with sportswear brand Adidas, on Friday night

Some of the unseen pieces in the mother-of-three’s latest launch included a puffer jacket covered in name tags, which read: ‘Ivy Park’, and a grey windbreaker, which she paired with a jewel encrusted headwrap. 

Additional ensembles featured her posing in a skintight pink ensemble with a matching fur-lined Jeep. 

She finished the retro look with some metallic white cat-eye sunglasses, wearing her hair in a ’60s chic high ponytail.

Icy Park: After weeks of teasing footage of herself dressed in a number of different looks for the slopes, her latest Instagram post unveiled even more wintry accessories apparel and footwear for fans

Icy Park: After weeks of teasing footage of herself dressed in a number of different looks for the slopes, her latest Instagram post unveiled even more wintry accessories apparel and footwear for fans

Glow in dark: The star looked absolutely fabulous in her chic looks

Glow in dark: The star looked absolutely fabulous in her chic looks 

She first began teasing the new collection last month, after dropping a winter wonderland campaign clip.

She donned a white bustier with an all-white ski look, complete with a furry ushanka hat, puffer gloves and a matching scarf, as she posed on a ski lift.

Also making an appearance in the campaign is Bieber, 24, who donned a sporty look in the same pink print, while lying on the hood of the matching Jeep.

Hot pink: The 39-year-old megastar's new recording included cameos of Hailey Bieber and Gucci Mane modeling the clothing

Hot pink: The 39-year-old megastar’s new recording included cameos of Hailey Bieber and Gucci Mane modeling the clothing

Ice queen: She also rocked a skintight pink ensemble with a matching fur-lined Jeep, as she teased her new 'Icy Park' collection for Ivy Park X Adidas

Ice queen: She also rocked a skintight pink ensemble with a matching fur-lined Jeep, as she teased her new ‘Icy Park’ collection for Ivy Park X Adidas

Hip: She finished the retro look with some metallic white cat-eye sunglasses, wearing her hair in a '60s chic high ponytail

Hip: She finished the retro look with some metallic white cat-eye sunglasses, wearing her hair in a ’60s chic high ponytail

Hailey flashed her tight tummy in a brown ensemble with a skirt, sports bra, jacket and hat, featuring the same geometric print. 

The campaign also features Gucci Mane and Dallas-born singer Kaash Paige, modeling the brand’s new skiwear inspired winter collection. 

In addition to the winter apparel and accessories, there are new footwear styles of the Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers, as well as the first Super Sleek Boot.

Snow queen Bey! Dressed in all white, the star looked ready to hit the slopes

Snow queen Bey! Dressed in all white, the star looked ready to hit the slopes

So lit: Gucci Mane covered as he showed off his big bling to look fire

So lit: Gucci Mane covered as he showed off his big bling to look fire

As per Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces. 

Icy Park follows October’s Drip 2 collection and once again uses the ‘This is my Park’ motto, but this time it’s ‘Your Park Is Your Wonderland’.

The size-inclusive Adidas x Ivy Park line first launched in February 2020. 

Bring it: The size-inclusive Adidas x Ivy Park line first launched in January 2020

Bring it: The size-inclusive Adidas x Ivy Park line first launched in January 2020

Pretty in pink: Also making an appearance in the campaign is Hailey Bieber, 24, who donned a sporty look in the same pink print, while lying on the hood of the matching Jeep

Pretty in pink: Also making an appearance in the campaign is Hailey Bieber, 24, who donned a sporty look in the same pink print, while lying on the hood of the matching Jeep

Meanwhile, Beyonce recently shared how she has used fashion as an ‘escape’ during lockdown in an interview with Vogue UK

The Formation hitmaker – who has Blue Ivy, nine, and twins Rumi and Sir, three, with husband Jay-Z – enjoyed setting aside a day every week for herself and her kids to get dressed up and pose for pictures while quarantining at home amid the coronavirus pandemic.

And the ‘tradition’ they established was a big influence on the last Ivy Park collection.

Matchy matchy: Hailey flashed her tight tummy in a brown ensemble with a skirt, sports bra, jacket and hat, featuring the same geometric print

Matchy matchy: Hailey flashed her tight tummy in a brown ensemble with a skirt, sports bra, jacket and hat, featuring the same geometric print

Cool kicks: In addition to the winter apparel and accessories, there are new footwear styles of the Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers, as well as the first Super Sleek Boot

Cool kicks: In addition to the winter apparel and accessories, there are new footwear styles of the Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers, as well as the first Super Sleek Boot

She said at the time: ‘During quarantine, fashion was a place of escape for me. My kids and I came up with Fashion Fridays. 

‘Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures.’ 

This marks her line’s third drop, after its debut collaboration with Adidas took over social media last January, quickly selling out online, as did the second collection, which dropped in November.

Beyoncé previously launched the athleisure brand back in March of 2016, releasing a collection with Topshop.

Sold out: It marks the line's third drop, after its debut collaboration with Adidas took over social media last January, quickly selling out online, as did the second collection, which dropped in November

Sold out: It marks the line’s third drop, after its debut collaboration with Adidas took over social media last January, quickly selling out online, as did the second collection, which dropped in November





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