Amazon, one of the richest companies ever, is crowd-funding next gadget
Amazon is ready to make its next gadget, but it’s letting consumers vote with their wallets to decide what it will be.
The tech giant is operating a new Kickstarter-like program called Build It, where Amazon will present concepts for devices and leave it to shoppers to choose whether they want it built by pledging their own money.
If a concept hits a set pledge goal within 30 days, Amazon will create the device and consumers who pledged will receive one. If it doesn’t make the goal, the product won’t get built and shoppers won’t be charged. Currently, the program only appears to be available in the US.
Amazon currently has three Build It projects listed: